Last updated: January 2026

This Privacy Notice explains how personal data is collected, used and protected when you visit this website or contact me through it.

I take data protection seriously and handle personal information in accordance with UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who is responsible for your data

Business name: Ortho By Jonty
Data Controller: Dr Jonathan Shelswell

Postal address:
St Michael’s Orthodontics
155 Dewsbury Road
Wakefield
West Yorkshire
WF2 9BQ

What personal data is collected

General contact form

When you use the general contact form, I collect:

• Name
• Email address
• Telephone number
• Your message

This information is used solely to respond to your enquiry.

Professional referral form

The referral form is intended for use by dental professionals only. Through this form, the following information may be submitted:

• Referring clinician details
• Patient personal data
• Clinical information
• Clinical images

This information may include special category personal data, namely health data.

How your data is used

Personal data submitted through the website is used for the following purposes:

• Responding to enquiries
• Reviewing and managing professional referrals
• Communicating in relation to orthodontic care where appropriate

Data is not used for marketing purposes.

Lawful basis for processing

Under UK GDPR, the lawful bases relied upon are:

• Legitimate interests – for responding to enquiries and managing professional communications
• Provision of health care – for processing patient data submitted by referring clinicians
• Explicit consent – where required for the processing of special category health data submitted via the referral form

Referring clinicians are responsible for ensuring that appropriate patient consent has been obtained before submitting patient information or images through the website.

How data is stored

• Form submissions are sent to a dedicated email address
• Submissions may also be stored securely within the website system
• Reasonable technical and organisational measures are in place to protect personal data from unauthorised access, loss or misuse

How long data is kept

Personal data is retained only for as long as necessary to deal with the enquiry or referral it relates to. Once matters are concluded, data is deleted or securely archived in line with professional and legal obligations.

Sharing of data

Personal data is not sold or shared for marketing purposes.

• Data may be shared where necessary with:
• The website hosting provider
• Secure email services
• Relevant healthcare professionals involved in patient care

All third parties are required to handle data securely and lawfully.

Cookies and embedded content

This website includes an embedded Google Map, which loads automatically when the page is viewed. Google may set cookies or collect usage data in accordance with its own privacy policies.

Your rights

Under UK data protection law, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request erasure of data where appropriate
• Object to or restrict processing
• Lodge a complaint with the Information Commissioner’s Office (ICO)

Information Commissioner’s Office
www.ico.org.uk

Changes to this notice

This Privacy Notice may be updated from time to time. Any changes will be published on this page.